Since the birth of the internet organizations have tried to use the world wide web as a tool to reach the largest amount of customers in order to sell their products. Although at first they accomplish to get significant market share, these numbers started to decrease because companies kept (and still keep) sending emails with thousands of "offers" to the customers inbox which finally ended up in the trash folder, at least this is my case and my relatives one.
When companies realized that publicity sent to the personal emails weren't reaching the target, this is catching people's attention, then they started looking the search engines in order to reach more people in more efficient way and and that was the start of the big profits for search engines as Yahoo, but especially Google. These web companies developed sophisticated algorithms in order to allow wholesalers and retailers to be "found" in an easier way for the customers, but this became a cost prohibitive strategy for SME's that didn't have large budgets to expend as big MNE's.
When web based social networks started, they allowed SME's and even private persons to develop a way to let themselves know to the entire market, but in my subjective opinion, Facebook has revolutionized the way e-businesses have and will evolve. Not only is the most visited social network in the world, but also it is free and allows a series of applications that makes it more flexible and attractive for the regular person.
If everything continues within the same behavior, I think Facebook will grow from a social network to a multi-functional service provider, with the ability and capacity to face other strong players, principally Google and even Microsoft.
Here in this blog I attach a link where you can see the way Facebook can be used to create and develop businesses, even without having one, just by being an intermediary.
http://www.facebook.com/crowdconversion#!/video/video.php?v=165875910880
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Today, in this globalize marketspace, is more evident the power of word of mouth. Undoubtedly, Social Media is becoming an important part for the marketing of some companies, especially for smaller ones. We are living the rising of new business models, new technologies , new players like middleman are changing from physical entities to virtual entities ( Facebook, ebay, amazon, google..).
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